Chris Panteli, a linkbuilding expert from Linkifi, shares insights on high PR link building strategies. He discusses the evolution of link building, from platforms like Haro to Connectively, emphasizing quick responses and effective pitching strategies. The importance of building relationships with journalists and leveraging AI for link building is also highlighted.
Building backlinks requires adapting to new platforms like Connectively and emphasizing credibility and expertise.
Engaging with PR requests through platforms like Hero and Connectively involves identifying competitors, showcasing expertise, and understanding response dynamics.
Distinguishing between expert commentary responses and digital PR campaigns highlights the strategic use of both methods for link-building outcomes.
Deep dives
Evolution of Linkify and AI Impact on Journalists
Linkify, founded about three years ago, focuses on helping businesses earn backlinks through answering journalist requests, adapting to changes like AI-generated responses. Algorithms and AI have inundated journalists with spam, leading to Connectively as a new platform shifting from free email-based queries to a paid model, intending to reduce spam and enhance genuine opportunities.
Adapting PR Strategies to Connectively and Source Requests
In the ever-changing landscape of digital PR, focusing on providing expertise and credibility remains crucial. The shift to Connectively requires monitoring response times without succumbing to AI-induced haste. Emphasizing credibility on social profiles, aligning expertise with pitch responses, and adapting to the platform's changes are essential strategies to secure valuable backlinks.
Importance of PR Requests and Expert Pitching
Engaging with PR requests through platforms like Hero and Connectively remains vital for building backlinks and brand authority. The strategy involves identifying high-tier competitors, showcasing expertise, crafting unique pitch templates, and understanding the dynamics between response speed and quality to maximize link acquisition potential.
Maximizing Response Costs in Paid Expert Commentary
In the podcast, there is a discussion on adapting to the shift in expert commentary where each response now incurs a cost. The speaker recommends selecting specific domains with journalists who regularly seek experts in relevant fields, enhancing the likelihood of getting quoted. By focusing on persistent pitching to chosen domains, experts can build recognition and secure links even within the cost limitations, emphasizing the long-term benefits of establishing authority in specific niches for SEO impact.
Differentiating Between Expert Commentary and PR Campaigns
The podcast illuminates the distinction between engaging in expert commentary responses versus orchestrating digital PR campaigns. While expert commentary involves responding to journalist requests for quotes, PR campaigns empower brands to shape stories and approach journalists proactively. Expert commentary leverages journalist queries for linkage opportunities, while PR campaigns allow narrative control, highlighting the strategic use of both methods to amplify link-building outcomes across varied domains and content styles.
Chris Panteli takes us into the fast-paced world of linkbuilding in this interview packed with tons of actionable tips. Chris, who runs the agency Linkifi, is on the front lines and shares a wealth of knowledge that nobody looking to build a brand should miss.
In this interview, Chris brings us up to speed on everything new in the linkbuilding world and covers a range of topics, from new platforms and what journalists want to winning strategies for 2024 and beyond.
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