Relationships Rule

The Storytelling Shift That Will Make Your Clients Say Yes | RR315

Jun 17, 2025
Guest
Kris Jones
Kris Jones, a branding expert and author of "From Click to Client," discusses the transformative power of storytelling in marketing. She emphasizes the importance of positioning clients as heroes, not yourself, in your messaging. Kris unveils her Signature Story Selling System, detailing how storytelling can enhance trust and justify higher pricing. She also critiques focusing solely on SEO, advocating for human-centric content that truly resonates. Get ready to rethink your approach to client connections and boost your conversion rates with compelling narratives!
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INSIGHT

Make The Client The Hero

  • Position your client as the hero and yourself as the guide to invite them into a narrative.
  • Story-driven messaging builds connection and trust by helping clients envision the outcome of working with you.
ADVICE

Write For Humans Before SEO

  • Write your website copy for humans first, not search bots.
  • Prioritize connection over traffic because fewer engaged visitors convert better than many unengaged ones.
ANECDOTE

SEO Without Human Copy Failed A Broker

  • A mortgage broker spent $2,500/month on SEO and got traffic but no leads.
  • His homepage was written for bots, so visitors didn't connect and no calls resulted.
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