The Evolution of Storytelling in Marketing

This chapter delves into the author's motivation for writing a book after two decades in the industry, focusing on the crucial role of storytelling in marketing. It introduces their signature story selling system, designed to engage a wider audience by combining narrative with design for effective client interaction.

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Sometimes the simplest changes make the biggest impact—and that’s exactly what Kris Jones shows us in this episode. She breaks down the power of storytelling in a way that instantly makes you rethink your website, your LinkedIn profile, and how you're connecting with clients.

It's not about you; it’s about the story you're inviting your clients into. That shift? It changes everything.

Kris walks us through her Signature Story Selling System and shares how to uncover the one story that can fuel all your marketing—from your homepage to your pricing pitch. We explore how to confidently show up as the guide (not the hero), why writing for people trumps SEO, and how your story can do the heavy lifting in your business. If you’ve ever struggled to put your value into words or wondered why your website is not converting, this episode will enlighten you.

Highlights:

Learn why your clients—not you—should be the hero of your website and messaging.
Discover the three steps of Kris’s Signature Story Selling System.
Understand how storytelling builds trust and supports premium pricing.
Get clarity on why writing for humans matters more than ranking for bots.
Explore how a strong narrative can align every part of your marketing strategy.

Connect with Kim:

Website: https://www.reddoordesigns.com/

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Facebook: https://www.facebook.com/reddoorportland

Instagram: https://www.instagram.com/reddoordesign/

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

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