

732: Stop going to Spam: DMARC, SPF and DKIM Explained
18 snips Feb 19, 2024
Join Wes and Scott as they dive into the essentials of email authentication with DMARC, SPF, and DKIM. Discover how these protocols prevent your emails from landing in spam folders. They discuss transactional emails and highlight handy tools like Resend for developers. The importance of proper email configuration is emphasized, along with tactics to enhance deliverability. Learn about the roles of email aliases and how they impact your sender reputation, ensuring your emails reach the inbox effectively.
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Email Authentication
- Use SPF, DKIM, and DMARC to improve email deliverability.
- These methods authenticate your emails and prevent them from being marked as spam.
SPF Explained
- SPF specifies which IP addresses can send emails on your behalf.
- Add allowed senders (e.g., Google, Postmark, Drip) to your SPF record to whitelist them.
DKIM Explained
- DKIM adds a public key to your DNS records to verify outgoing emails.
- The email sender signs with a private key; the receiver verifies with the public key.