Understanding Email Aliases and Deliverability

Wes and Scott explore the web standards and email authentication methods that keep your email from going to spam; DMARC, SPF and DKIM. If you send email via a custom domain name, you need to listen to this!

• 00:00 Welcome to Syntax!
• 01:06 Brought to you by Sentry.io.
• 02:08 What exactly are SPF, DKIM, and DMARC?
• 02:53 Different ways that you may want to send email.
  • 03:23 Transactional emails.
  • Resend, email for developers
  • 05:07 Email marketing.
  • 05:47 Anything else that sends email on your behalf.
• 07:13 SPF (Sender Policy Framework).
• Postmark defines SPF
• Postmark SPF in 5 Minutes
• 08:34 You can only have one SPF record.
• 10:18 DKIM (DomainKeys Identified Mail).
• Postmark defines DKIM
• 13:39 DMARC (Domain-based Message Authentication, Reporting, and Conformance).
• Convertkit
• 16:38 RUA Reporting.
• 18:03 How to set up reporting.
• 21:08 Does emails marked as spam hurt the IP that sends them?
• 22:18 Other things to consider.
• Special thanks to David Flanagan for the help on this! @rawkode

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