Startup Diaries

Diary: How July Transformed a Boring Category (Luggage) Into a 22 Million Dollar Gold Mine

Jul 24, 2023

59:37

On this week's episode of Startup Diaries Kyle sits down with Athan Didaskalou co-founder of July, a brand that has revolutionised travel with innovative luggage products. He and his business partner, Richard, have combined their unique strengths to create a brand that resonates with their customers.

We delve into the journey of a start-up that has brought a fresh wave of innovation to an industry that was in dire need of it.

This episode provides valuable insights into the journey of a start-up, the importance of innovation, and the role of customer experience in building a successful brand.

1:00 - The start-up story, how the idea came about, and the dynamics between Ethan and his co-founder, Richard. How having different strengths complement business partners.

13:00 - The importance of fashion and colour in their product design. How fashion trends and personal style can influence travel accessories and outfits.

44:00 - The value of mentorship and learning from others. The importance of testing strategies, learning from experiences, and seeking advice from others.

16:00 - The challenges faced in the early days of the start-up, including funding and product launch strategies.

35:00 - The importance of every customer touchpoint in building trust with the brand. The role of customer service and the need to invest in customer experience.

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