[Live Training] Cold Email: How to land a ton of meetings (without wasting hours personalizing)
May 21, 2024
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Guest Jack Wauson from Mixmax discusses crafting engaging cold emails in a webinar. Topics include email personalization strategies, optimizing subject lines, call-to-actions, and using job postings for personalized outreach.
Tailor emails to specific hiring needs and upcoming projects for increased effectiveness.
Personalize emails by referencing team members, roles, and challenges to enhance relevance.
Use social proof and clear calls-to-action to build credibility and encourage engagement.
Deep dives
Finding Insights from Job Postings and Company Websites
Identifying opportunities from job postings and product launch calendars to tailor emails more effectively based on specific hiring needs and upcoming projects.
Personalized Approach Based on Team Composition
Crafting emails with personalized subject lines and content by referencing specific team members, roles, and challenges within the company to enhance relevance.
Addressing Pain Points and Providing Solutions
Highlighting common pain points like context switching and ramping up new hires, offering solutions or tools that can help accelerate onboarding processes and mitigate complexities in the buyer's journey.
Utilizing Social Proof and Success Stories
Leveraging social proof from existing customers or case studies to showcase tangible results and build credibility in solving similar challenges faced by potential prospects.
Effective Call-to-Action and Offering Trial Opportunities
Concluding emails with clear calls-to-action, like offering free trials or test runs to encourage initial engagement and reduce friction in taking the next step, enhancing the chances of a positive response.
This episode is the audio from our recent webinar on cold email. We were joined by Jack Wauson of Mixmax and Florin Tatulea and walked through how to personalize your cold emails without wasting a ton of time researching.