The Genius of HubSpot's Marketing

[00:27] Today’s Topic: The Genius of HubSpot's Marketing

[00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.

[01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.

[01:20] They check what ranks for their competitors and copies that topic/style.

[01:45] HubSpot also hires the best.

[01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.

[02:08] They call them ’historical content managers”.

[02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.

[02:30] They are ruthless.

[02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction.

[03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.

[03:45] David Cancel says one of the biggest winners was creating the agency partner program.

[04:05] They love creating symbiotic relationships.

[04:36] HubSpot is getting 70% open rates using Facebook Messenger.

[04:43] When they did this, chatbots were new.

[05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.

[05:20] That’s all for today!

[05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The Genius of HubSpot's Marketing | Ep. #672