The Long Game Building Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie Liang
It can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows.
In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts with limited resources.
Overall, the key to getting buy-in and building trust is through transparent communication and accountability. By presenting ideas and plans, asking for feedback, and being accountable for progress and adjustments made to the plan, you can build trust and get buy-in from your team.
Topics
- Building a Marketing Team
- Prioritizing Marketing Focus
- Marketing Strategies That Worked
- Principles of Prioritization
- Learning from Mistakes in Building a Marketing Function
- Tactical Communication Strategies
- Previous Experience and Hiring
- Filtering for Eagerness and Hunger
- Reinventing Yourself
Show Links
- Visit Finch
- Connect with Charlie Liang on LinkedIn and Twitter
- Connect with David Khim on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/