Google Ads Strategy When Taking Over a Failing Campaign Part 1

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around.

In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies applied to the campaigns. He then suggests strategies to improve performance and emphasizes the importance of generating demand.

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