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From this Amazon PPC discussion, there are several key takeaways on how to improve conversion rates on Amazon:

Firstly, it's important to understand that conversion rates can vary depending on the specific category and other factors. Comparing your brand metrics to the category averages can provide valuable insights into your performance and help you set realistic expectations.

Secondly, if you have a high click-through rate but low conversions, it's crucial to focus on improving your organic rank and overall velocity. This can be achieved by investing in the keywords that have shown strong conversion rates and optimizing your listings accordingly.

Conducting thorough keyword research and identifying more specific, long-tail terms can potentially lead to higher profitability and conversion rates.

The discussion also highlights the significance of traffic. While conversion rates are important, having a good click-through rate is advantageous. It's worth noting that even a 2% conversion rate on platforms like Shopify is considered excellent.

They have emphasize the importance of continuous improvement and the need to consider category dependence and other influencing factors when assessing conversion rates. By implementing these strategies and keeping these insights in mind, you can work towards optimizing your conversion rates on Amazon.

00:00 How to Improve Conversion Rates on Amazon?
00:11 High click-through rate and low conversions
00:21 Conversion rates in advertising
01:02 Advice on checking brand metrics and comparing with category averages
01:24 Suggestions for improving organic rank and overall velocity
01:36 General tips on optimizing listings and using keyword research
01:50 Emphasis on traffic over conversion rate
02:00 Comparison of conversion rates on Amazon and Shopify
02:17 Acknowledgment of category dependence and other factors

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