Join NARPM Radio's Pete Neubig as he welcomes Jason Hull, CEO of DoorGrow. They discuss the misconceptions of online advertising and SEO, the importance of managing resources and delegating tasks, and the significance of property managers in the rental industry. Get property management advice and learn the value of collaboration over competition.
Good property management has a significant impact on the world, improving families, communities, and society at large.
Collaboration among property managers is crucial, as it fosters growth, knowledge-sharing, and community within the industry.
Instead of prioritizing internet marketing, new property management businesses should focus on understanding their target audience and leveraging personal connections.
Deep dives
The Impact of Good Property Management
Good property management has the power to change the world. Property managers solve the three biggest problems in real estate investing: landlords, tenants, and rentals. They make owners better landlords, improve tenant behavior, and maintain rental properties. By making these improvements, property managers have a ripple effect on families, communities, and society at large. They create healthier and happier families, reduce domestic violence, increase exposure to nature and pets, and contribute to overall well-being. Good property management has a significant impact on the world.
The Importance of Collaboration over Competition
Collaboration is key in the property management industry. Rather than viewing competitors as a threat, property managers should see them as potential collaborators. By working together, property managers can elevate the industry as a whole and provide better services to clients. Collaboration helps to overcome scarcity mentality and fosters a sense of community among property managers. It also allows for knowledge-sharing and problem-solving, leading to growth and improvement in the industry.
The Flaws of Prioritizing SEO and Advertising
Prioritizing internet marketing, such as SEO and advertising, can be a mistake for new property management businesses. It can be a difficult game to play, especially when competing with established companies with larger marketing budgets. The search volume for property management remains relatively low, while competition has increased. The focus on internet marketing often leads to cold leads and price-sensitive clients. Instead, startups should focus on understanding their target audience, leveraging personal connections, and conducting product research interviews to gain valuable insights.
Foundations for Starting a Property Management Business
To start a property management business, it is crucial to have a solid foundation. This includes identifying personal and industry resources, understanding the target audience, and knowing where to find them. Conducting product research interviews with potential clients can provide valuable feedback and help refine business ideas. By focusing on building relationships and addressing pain points, startups can acquire their first clients organically and lay the groundwork for future growth.
The Challenges and Rewards of Property Management
Property managers face challenges, but their work has the potential to bring significant rewards. Good property management can impact the lives of thousands of families and improve the state of rental properties. It requires a focus on solving real problems, understanding the target audience, and having the right systems and team in place. By providing excellent service and creating a positive ripple effect, property managers have the opportunity to achieve success and make a meaningful difference in the industry.
In this episode we call "Collaboration Over Competition: A Path to Success," join NARPM® Radio host Pete Neubig as he welcomes Jason Hull, CEO of DoorGrow, as they challenge the conventional wisdom of business growth. Discover why a focus on collaboration over competition is the key to industry-wide success. Explore unique strategies to transform your property management business and change the world.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
