This podcast is sponsored by Nuzest - use code PBN20 to get 20% off your first order of their delicious golden pea protein 👉 https://plnt.news/trynuzest Hi Plant Friends, This week we meet Dr Melanie Joy. She is an American social psychologist and author, primarily notable for coining the term carnism. At the age of 23, while a student at Harvard, Melanie contracted a food-borne disease from a tainted hamburger and was hospitalised. This led her to become a vegetarian, before eventually transitioning to veganism. Melanie introduced the term Carnism in a 2001 article published in Satya - an American monthly magazine which covered animal rights and social justice issues. The concept was revisited by her 2009 book Why We Love Dogs, Eat Pigs, and Wear Cows. Celebrities such as the musician Moby have praised Melanie, saying that her work has the potential to revolutionise how we think. Dr Melanie Joys Books Why We Love Dogs, Eat Pigs and Wear Cows: https://amzn.to/2W7t7IG Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters https://amzn.to/3jXlWLc Powerarchy: Understanding the Psychology of Oppression for Social Transformation: Understanding the Hidden Principles of Oppression for Social Transformation https://amzn.to/3xZUG3E You can find out more about Dr Joy's work with Carnism education here: https://carnism.org Learn to be a more effective vegan advocate: https://veganadvocacy.org Learn more about Dr Joy's Book Powerarchy here https://www.powerarchy.org This podcast can be found on Spotify, Apple Podcasts, Google Podcasts, Soundcloud and many others. *Show Notes* 00:00:00 - Nuzest Sponsor #1 00:03:10 - The beginning of Dr. Melanie Joy’s vegan story 00:07:20 - Training in psychology 00:10:55 - What is Carnism? 00:13:20 - Why do some people shun meat from a young age, and some don’t? 00:17:55 - What keeps Dr. Melanie Joy positive when there is so much animal exploitation and abuse? 00:22:50 - What is causing humanity not to shift away from the damaging ways we are behaving? 00:28:00 - The aspects that slow down the growth of the vegan movement 00:39:43 - Nuzest Sponsor #2 00:40:40 - The success of Melanie’s TED Talk 00:44:35 - The architecture of oppression / ‘Powerarchy’ 00:48:09 - Intersectionality 00:59:20 - Mastering our emotions and communication 01:02:20 - Cellular agriculture 01:07:45 - Top tips for being a better advocate 01:09:50 - Stranded on a desert island 01:11:25 - Nuzest Sponsor #3 This show is hosted by Robbie Lockie & edited and produced Phil Marriot. This podcast is sponsored by Nuzest - use code PBN20 to get 20% off your first order of their delicious golden pea protein 👉 https://plnt.news/trynuzest