Scale Up With Nick Bradley

Matt Lakajev: How To Generate Leads On LinkedIn

Feb 13, 2025

Matt Lakajev, a LinkedIn expert and founder of Seven Figure Creators, shares his remarkable journey from latte artist to sales leader at Zoom. He dives into effective lead generation on LinkedIn, emphasizing personalized connection requests and the strategic use of LinkedIn Sales Navigator. Matt outlines the volume of outreach needed for success and highlights the importance of building genuine relationships over aggressive tactics. This insightful conversation offers practical tips that can help entrepreneurs scale their businesses through LinkedIn's potential.

55:04

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Episode guests

Matthew Lakajev

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Episode notes

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Quick takeaways

Personalizing LinkedIn connection requests with references to mutual connections enhances acceptance rates and fosters genuine relationships.

Utilizing LinkedIn Sales Navigator allows business owners to create targeted lists for potential leads, enhancing outreach effectiveness.

Nurturing relationships through valuable engagement rather than immediate sales fosters trust and facilitates smoother lead conversion.

Deep dives

The Power of Focused Lead Generation

Focusing on a single platform, such as LinkedIn, can significantly enhance a business owner's ability to generate leads. Many successful individuals emphasize the value of diving deep into one area instead of spreading their efforts across various social media channels. For instance, a client in this podcast generates $250,000 monthly through LinkedIn without utilizing other social media platforms. This highlights that mastering one channel can yield substantial results and allows for more effective targeted marketing.

Intro

2min

Unlocking LinkedIn: Strategies for Lead Generation

2min

From Coffee to Sales: A Personal Journey

4min

From Corporate to Entrepreneur: The Lead Generation Journey

17min

Mastering Lead Generation on LinkedIn

17min

The Importance of Hiring Skilled Professionals for Business Growth

2min

Mastering Sales Through Chat and LinkedIn

12min

Nick meets with LinkedIn expert Matt Lakijev to explore the power of leveraging LinkedIn for lead generation and business growth. Matt shares his journey from being a professional latte artist to excelling in sales at Zoom, and ultimately launching his own successful business, Seven Figure Creators.

The conversation delves into the importance of personalised connection requests, effective use of LinkedIn Sales Navigator, and the mindset shifts necessary for entrepreneurs to overcome their fears around sales and lead generation. With practical tips and insights, this episode is a must-listen for business owners looking to harness the potential of LinkedIn to scale their operations and connect with their ideal clients.

KEY TAKEAWAYS

When sending connection requests on LinkedIn, adding personalised messages that reference mutual connections or shared interests significantly increases acceptance rates. Aim for high relevance to make recipients feel valued.
Utilise LinkedIn Sales Navigator to build targeted lists of current and past clients, as well as lookalike clients. This tool allows for detailed profiling, helping to identify potential leads based on specific criteria.
To generate leads effectively, business owners should understand the volume of outreach required. Sending a high number of personalised connection requests (up to 200 per week) can lead to substantial growth in connections and potential leads.
LinkedIn is a networking platform where genuine connections matter. Avoid aggressive sales pitches in initial outreach; instead, aim to build rapport and trust with potential clients over time.
Overcoming the fear of rejection and the mindset that leads to procrastination is essential for success in sales and lead generation. Taking action, even if imperfect, is more beneficial than waiting for the perfect moment or message.

BEST MOMENTS

"There's a power when you write yourself and the self-reflection and the thinking stuff that you go through."

"I think most people procrastinate doing lead generation because they think about things for a long time."

"You want to make them feel that you're so far removed from a salesperson."

"If you want to grow, sales is the basic fundamental."

"Perfection is the lowest standard you can have."

GUEST RESOURCES

Matt Lakajev - https://au.linkedin.com/in/mattlakajev

VALUABLE RESOURCES

Scale Your Business Beyond 8 Figures - Watch This Video: https://go.highvalueexit.com/scale-beyond

Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/