The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 831: How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's Chief AI Officer and CEO & Founder

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Nov 26, 2025

Discover how AI is revolutionizing marketing and go-to-market strategies! The hosts delve into the integration of specialized AI agents in content creation and personalized marketing. They explore tools like Reeve for stunning visuals and Gamma for rapid presentation building. Learn about the convergence of sales and marketing tools, and how tailored AI can enhance outreach. The discussion also covers automating processes while emphasizing the importance of human oversight. Tune in for insights on using AI to elevate customer experiences!

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ADVICE

Create Realistic Mockups And Polished Decks

Use Reeve for realistic B2B image mockups and Gamma for polished presentation collateral.
Combine Reeve images with Gamma decks to create personalized sales and marketing collateral quickly.

ADVICE

Start Decks With Five Bullets

Start simple: write five bullets in Google Docs and paste into Gamma to build a deck in minutes.
Iterate with templates and dynamic data once the basic workflow proves valuable.

INSIGHT

AI As Steroids For Content Creation

AI can triple content output when used to amplify original ideas rather than regurgitate others.
Use AI to deepen research and add data, not to replace the core author's voice.

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SaaStr 831: How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's Chief AI Officer and CEO & Founder

Join us for part two of our series on leveraging AI tools for Go-To-Market in B2B/SaaS. In this episode, SaaStr's CEO and Founder Jason Lemkin, and SaaStr's Chief AI Officer, Amelia Lerutte discuss the importance and current state of AI in marketing, highlighting their key tech stack and tools. They share their experiences and insights in utilizing these tools for creating personalized marketing collateral, automating content repurposing, and optimizing email campaigns with AI. Learn about the convergence of sales and marketing tools, the future of AI in go-to-market strategies, and how specialized AI agents can dramatically improve your outreach, lead generation, and content creation processes.

--------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.

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This episode is Sponsored in part by HappyFox:

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