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Masters of Scale
How to score $200M: Angel City’s playbook for women’s soccer
Mar 26, 2024
Join Kara Nortman, Julie Uhrman, and Natalie Portman as they share the groundbreaking strategies behind founding Angel City Football Club, revolutionizing women's soccer with a bold vision for equitable pay and community impact. Learn how they secured investments, built a diverse fan base, and inspired expansion in the industry, proving that women's sports can be a lucrative enterprise.
32:51
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Quick takeaways
- ACFC showcased the value of women's sports as a lucrative enterprise, emphasizing equitable pay and recognition across gender.
- ACFC's success was fueled by engaging the community early on, building brand loyalty through grassroots fan involvement.
Deep dives
Championing Gender Equity in Sports Business
Angel City Football Club, founded by Cara Nordman, Julie Erman, and Natalie Portman, transforms women's sports business by showing its real value, not just as charity. Fueled by a desire to drive gender equity and create a powerful brand, ACFC became a case study in tapping underserved markets with a fresh perspective that led to innovation and success.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode