Masters of Scale
How to score $200M: Angel City’s playbook for women’s soccer
Mar 26, 2024
Julie Uhrman and Kara Nortman, co-founders of Angel City Football Club, break down their journey in women's soccer. They reveal how the club skyrocketed to a near $200 million valuation from humble beginnings. Their innovative strategies, inspired by personal passion and a drive to fill market gaps, demonstrate how women's sports can be both impactful and profitable. They discuss overcoming investor skepticism, harnessing community support, and the importance of establishing a powerful brand that champions equity in sports.
32:51
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Quick takeaways
- ACFC showcased the value of women's sports as a lucrative enterprise, emphasizing equitable pay and recognition across gender.
- ACFC's success was fueled by engaging the community early on, building brand loyalty through grassroots fan involvement.
Deep dives
Championing Gender Equity in Sports Business
Angel City Football Club, founded by Cara Nordman, Julie Erman, and Natalie Portman, transforms women's sports business by showing its real value, not just as charity. Fueled by a desire to drive gender equity and create a powerful brand, ACFC became a case study in tapping underserved markets with a fresh perspective that led to innovation and success.
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