Masters of Scale How to score $200M: Angel City’s playbook for women’s soccer
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Mar 26, 2024 Julie Uhrman and Kara Nortman, co-founders of Angel City Football Club, break down their journey in women's soccer. They reveal how the club skyrocketed to a near $200 million valuation from humble beginnings. Their innovative strategies, inspired by personal passion and a drive to fill market gaps, demonstrate how women's sports can be both impactful and profitable. They discuss overcoming investor skepticism, harnessing community support, and the importance of establishing a powerful brand that champions equity in sports.
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Jersey Spark
- Kara Nortman's daughters wanted jerseys after the 2015 World Cup.
- This sparked her journey after she couldn't find any in stores.
Initial Discouragement
- Initial research discouraged Kara, claiming no market for women's soccer beyond major tournaments.
- She persisted, driven by instinct that something was amiss.
Time's Up Meeting
- Kara Nortman met Natalie Portman at a Time's Up Summit.
- Portman approached Nortman, offering her number and leading to a discussion about soccer.