The Emergence of Culturenomics

Culturenomics is defined as the intersection of cultural issues and economic concerns in political discourse. This trend suggests that cultural issues, often sidelined as secondary, are now playing a pivotal role in influencing voter behavior alongside economic matters. Historical context indicates that this fusion began around 1992, marked by the rise of centrists who embraced similar policy packages across party lines, which laid the groundwork for today's complex political landscape. As voters increasingly confront issues of immigration, race, and identity alongside traditional economic concerns like wages and taxes, understanding culturenomics becomes crucial for comprehending the dynamics of modern democracies.