Campaign Chemistry What will 2030 look like for the ad industry?
The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like?
At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing. Alison Pepper from the 4As, Donna Sharp from MediaLink and Doug Melville from Jodi AI shared their takes on everything from political and economic shifts to the evolving role of marketers in a rapidly changing world.
The conversation explores the future of marketing and advertising leading up to 2030, focusing on the impact of political changes on the roles and responsibilities of the CMO. Pepper, Sharp and Melville discuss the challenges and opportunities presented by current events, from understanding their consumers, regardless of political affiliation, to navigating the complexities of DEI initiatives. The discussion also shines a light on the accountability of corporations, the creative disconnect with the American consumer and the regulatory landscape surrounding AI. As the role of the CMO transforms, the need for innovative approaches and a moral compass in marketing becomes increasingly critical.