Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

🎥 Google Ads in 2025 with Lisa Raehsler: AI, Budgets & Search Trends Explained

May 22, 2025

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If you're trying to navigate the complex world of Google Ads, this episode is a must-watch. Expert Lisa Raehsler, founder of Big Click Co and seasoned digital strategist, breaks down how to succeed in the evolving ad landscape shaped by AI in digital marketing.

Lisa brings 15+ years of experience in PPC and paid media, offering clear, tactical advice for marketers, entrepreneurs, and small business owners who are struggling with rising ad costs, shifting search advertising trends, and how to leverage Performance Max campaigns. Whether you're launching your first campaign or optimizing an existing one, Lisa’s insights into ad automation, budget strategy, and multi-channel reach (including connected TV ads and Microsoft Ads) give you the edge you need.

She also shares how platforms like Substack can elevate your content game, and how the integration of AI is fundamentally changing ad creation, keyword strategy, and campaign optimization. If you’ve ever asked:

How much budget do I need to get started on Google Ads?
Why are my clicks going down but impressions going up?
How can I future-proof my campaigns in an AI-driven world?

—then this episode will give you the answers and solutions you're looking for.

Lisa’s knowledge is perfectly aligned with what today’s digital advertisers need: strategic clarity, platform-specific advice, and a sharp read on where the ad world is headed.

📍 Timestamps
00:00 - Intro & Guest Welcome01:12 - Lisa’s Background in Google Ads02:05 - How AI is Reshaping Search & Ads03:47 - Budgeting: How Much Do You Really Need?05:20 - Evolution from Keywords to AI Intent06:35 - Understanding Performance Max Campaigns08:12 - Smart Inputs: Helping AI Help You09:25 - Microsoft Ads, Gmail Ads & CTV Opportunities10:42 - Future Trends: 6-12 Months Outlook11:45 - Where to Find Lisa Raehsler

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