HUNGRY. How Islands Partner With Michelin Star Chefs like Heston Blumenthal, Ottolenghi, Tom Kerridge, Marcus Wareing
Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunk
They danced all night long (allll nigghht)
Here comes the hotsteppaa (murderaaa)
This Party is collaborating with Michelin Star Chefs.
A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.
How?
- Michelin Chef Collaborations = Authority.
- Branded on Menu = Social Proof + Speak to Shopper Out of Home
- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail
- Great Restaurants = Great Storytelling = Great Stories spread like wildfire
BUT.
Working with Michelin Star Chef’s is HARD.
Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.
At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom Kerridge
ON THE MENU:
1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail
2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic
3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -
4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give
5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACE
Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.
GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry
BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
- Save time, planning out your sales routes.
- Quickly sort out transfers orders
- Track store availability to ensure you’re not losing sales/leaving money on the table.
Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click th
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)