Motley Fool Money

Knowing When To Quit

Sep 4, 2022
Annie Duke, a former professional poker player and decision-making expert, dives into the crucial art of knowing when to quit. She discusses the fine line between patience and stubbornness, emphasizing how misinterpretations can lead to poor investment choices. Duke shares insights on avoiding the sunk cost fallacy and how pre-mortems can improve decision-making. Through personal stories, she illustrates the significance of recognizing success signals and the emotional challenges faced when deciding to walk away from unproductive pursuits.
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INSIGHT

Quitting Too Late

  • Cognitive biases make us quit too late, clinging to sunk costs and fearing judgment.
  • Overcoming this requires preemptive planning or external perspectives.
ADVICE

Preemptive Planning for Quitting

  • Establish "kill criteria" in advance, outlining specific benchmarks that trigger selling or other actions.
  • Separate decision-makers for starting and stopping investments to mitigate biases.
ADVICE

Separate Decision-Makers

  • Designate different individuals or teams for entry and exit decisions within an investment committee (IC).
  • This separation reduces endowment bias and promotes clearer decision-making.
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