
Seller Sessions Amazon FBA and Private Label
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%
Mar 20, 2025
56:16
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow
- Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation.
- High return rates and review challenges make image optimization even more crucial.
- The brand owner admitted the main image was weak—perfect for testing!
- Invest in High-Quality Product Photos – If the base image is bad, no amount of editing will fix it.
- Listen to Your Customers – Run polls and qualitative tests before making changes.
- Test Frequently – The best sellers iterate constantly to find incremental gains.
- Leverage Contrast & Callouts – Use bold colors, highlights, and credibility markers to stand out.
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