Breaking B2B - B2B Marketing & Demand Generation Podcast

#453 AI Just Changed B2B/SaaS SEO | Everything You Need to Know…

Aug 25, 2025
Join Vasco Monteiro, an SEO expert, as he unpacks the seismic shifts AI is causing in B2B and SaaS SEO. He critiques the limitations of current LLM rank tracking tools and emphasizes the enduring power of niche, context-rich content. Backlinks remain vital, with insights into leveraging platforms like Reddit and YouTube for optimization. Monteiro also shares strategies for pipeline growth and the integration of multi-channel marketing to bolster brand visibility. Get ready for a deep dive into the future of SEO!
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INSIGHT

LLM Rank Tracking Is Unreliable Today

  • LLM search is reshaping SEO but tracking prompt-level demand is currently unreliable.
  • Sam and Vasco say existing LLM rank-tracking tools mostly guess and lack dependable data.
ADVICE

Prioritize Deep Niche Pages

  • Build deep, niche content that maps to specific product features, use cases, and pains.
  • Prioritize low-search high-intent pages that can drive leads without heavy backlink reliance.
ADVICE

Make Competitor Comparison Pages

  • Create comparison pages that address competitors, pricing, and feature tradeoffs directly.
  • Use customer feedback and sales call transcripts to surface the exact friction points to highlight.
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