E586: Google is going after spammy SEO sites that make searchers scroll and scroll to find their answers.

This is an effort to combat the poor user experience that’s been driving searchers away to competitors such as ChatGPT or UGC solutions.

Searchers hated this too, it’s one of the most complained about things with Google Search.

Spammy SEOs would maximize time on page by obscuring answers and hiding them way down on the page, below a ton of fluff.

This update from Google is starting with just recipe sites, which are notorious for this bad behavior, but I expect it to roll out to other niches soon.

💎 Sources

Reddit: https://www.reddit.com/r/SEO/comments/1ijcfpw/google_guidelines_warns_of_significant_scrolling/

Search Engine Roundtable: https://www.seroundtable.com/google-warns-of-significant-scrolling-on-recipe-blogs-38847.html

Featured snippets get more clicks: https://seosherpa.com/seo-experiments/

Google to 89% market share: https://www.storyboard18.com/digital/googles-global-search-engine-share-falls-below-90-for-the-first-time-in-nearly-a-decade-53515.htm

Compact Keywords - Get purchase-intent traffic for your business through SEO (without many backlinks) - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction 00:15 Google's New Guidelines for Recipe Blogs 00:24 Impact Beyond Recipe Blogs 00:31 Details of the Updated Guidelines 01:00 User Experience and Scrolling Issues 01:57 Community Reactions to the Update 02:49 SEO Tactics and User Engagement 03:06 Google's Detection of User Behavior 03:36 Search Intent 03:47 Featured Snippets and User Interaction 04:50 Google's Focus on Originality 05:30 Future of SEO Practices 06:49 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #digitalmarketing #helpfulcontentupdate

Season 5: Episode 9 | Facing Ourselves