Ep #299: My Most Recent Selling Mistake and What I Learned
Sep 18, 2024
auto_awesome
Learn about a recent selling mistake that led to missed opportunities with potential clients. The importance of clear communication is highlighted, especially when introducing offers to newcomers. Discover strategies for effective client engagement and the need to simplify the coaching process. Explore the concept of 'clean selling' and a five-step approach to value-driven consultations that can transform your business. Understand why mastering the sales conversation is crucial for success as a coach.
Assuming your audience already understands your offer can alienate new potential clients and cost you sales opportunities.
Engaging actively with your audience during sales conversations is crucial for connecting and preventing missed opportunities.
Continuous learning and adapting your communication in selling is essential to stay effective and relevant in evolving market spaces.
Deep dives
Understanding Selling Mistakes
A significant selling mistake involves failing to consider the perspective of new potential clients. The speaker discusses a recent live stream where they promoted a program but neglected to provide necessary details for those who were unfamiliar with it. This assumption can lead to confusion and disengagement, as new viewers may not understand the offer being presented. Actively recognizing and addressing this gap in communication is essential for effective selling and ensuring clarity for all potential clients.
Engagement and Connection in Sales
The importance of actively engaging with an audience during sales interactions is highlighted as a key factor for success. Through personal experience in live selling situations, the speaker emphasizes that maintaining focus and actively managing one's mindset is crucial for connecting with potential clients. If a seller becomes complacent or assumes they understand their audience, they risk losing valuable opportunities. For effective selling, it's necessary to listen and to adjust messages based on the specific audience being addressed.
The Role of Continuous Learning
Continuous learning and adaptation in selling language are paramount when entering new market spaces. The speaker illustrates how early experiences selling a program led to a cycle of improvement in both communication and client understanding. By consistently evaluating what works and what doesn't after each selling attempt, one can refine their language and approach, ultimately increasing success rates. This ongoing learning process ensures that the seller remains relevant and effective in their offers as they evolve.
Mastering the Consult Process
An effective consultation process hinges on structured communication and assuming potential clients are coming in without prior knowledge. The speaker advocates for a well-defined consultation framework that provides safety and clarity to clients, which includes being prepared to address objections. Emphasizing the service aspect of selling allows for deeper connections and transformations for clients. By understanding their needs and being direct about the value provided, coaches can improve conversion rates significantly.
Building Community and Support
Creating a supportive community around coaching practices can enhance the selling journey significantly. The speaker mentions how regular involvement with community discussions and coaching can normalize the entrepreneurial experience for newer coaches. By providing ongoing strategies, accountability, and shared experiences in a group context, new coaches can feel empowered to tackle selling with confidence. This collective environment not only fosters personal growth but also encourages shared success within the coaching practice.
If you find that you’re consistently letting potential clients walk away and that you're leaving money on the table, you might be a victim of the same mistake I made recently. I was so excited to talk about 2k for 2k Live that I assumed everyone already knew everything about it, but the truth is it left brand-new people in my world out of the conversation.
Learn why assuming your audience already knows about your offer is a common mistake coaches make, and how it could be costing you sales in your business. Discover why you must take the sales conversation seriously enough to master it, and how to speak to your audience as if they’re hearing about your offer for the very first time, every single time.
If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode