Think Big, Buy Small The Acquisition of a Remarkable Recurring Revenue Business
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Feb 10, 2025 In this discussion, Jenn Braus, CEO of Systems Design West, shares her inspiring journey from process engineer to business owner. She highlights the benefits of recurring revenue in her new venture. Jenn reflects on the challenges of the acquisition process and the emotional aspects of entrepreneurship, especially as a woman in the field. The conversation also delves into customer retention strategies, adaptable service during the pandemic, and the importance of aligning personal values with business acquisitions for true job satisfaction.
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Jenn's Path to ETA
- Jenn Braus's parents, both engineers, advised her against engineering.
- Despite this, she pursued engineering degrees, only to discover she disliked the detail-oriented, less creative nature of the work, leading her to business school and ETA.
Search vs. Operate
- Jenn Braus advises that if you love searching for businesses, consider private equity.
- If your passion lies in operations and leadership, focus on acquiring a company that allows you to pursue that path.
Challenges as an Early Woman Searcher
- Jenn Braus, searching in 2014, found the process frustrating.
- Being one of the few women searchers at the time, she experienced patronizing behavior, particularly from brokers.