David Meister - How to Build Programs that MSPs Actually Like

What happens when someone who’s lived the frustrations of the MSP world gets the keys to build a global program from scratch? You get Dave Meister’s approach - pragmatic, partner-first, and built to remove the red tape that vendors too often impose.

In this episode, Dave Meister, Global Head of MSP & MSSP Channel at Check Point, joins us to share how his deep MSP background shaped one of the industry's most intuitive and partner-friendly programs. From avoiding the classic pitfalls that alienate partners, to understanding the consumerization of B2B buying. Dave lays out the strategies that are reshaping how MSPs grow and survive.

We explored:
- Why most MSP programs fail before they start
- The death of the “middle” in channel and the rise of dual extremes: hyper-automation vs. high-touch outcomes
- How Check Point's internal resourcing decisions reflect the changing buying journey
- The AI-native MSP: what it looks like and what it means for traditional support services
- What Dave looks for when scaling a channel team from 4 to 40

This is a must-listen for anyone serious about building meaningful channel relationships, scaling smarter, and staying ahead of the market curve.

Connect with David: https://www.linkedin.com/in/davemeister1/

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