How to Create High Performing Social Media Ads

Nov 5, 2020

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This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram, Twitter, and Facebook. They work with clients to discover KPI that matters and BEAT traditional acquisition cost.

Topics Covered:

03:42 - How to create high performing social media ads
06:36 - How to reach out to influencers
07:45 - Do you need attribution tools for influencer marketing campaigns
08:18 - How do you source talent for UGC ads
10:51 - The step-by-step process for finding TikTok influencers
11:28 - What budget do we need to get started with Sapphire Apps
13.42 - Podcast alarm App audit
19:48 - World Synth & Drum Pad Machine App audit
32:03 - Mileaged Mileage & Tax tracker App audit
41:55 - Social Hub App audit

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SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

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