Business Wars Facebook vs Snapchat - Vanishing Act | 1
Oct 2, 2019
In 2011, a Stanford student named Evan Spiegel presents his class project, which will evolve into the groundbreaking app Snapchat. The journey reveals his entrepreneurial spirit and determination to innovate in the world of private sharing. Meanwhile, Mark Zuckerberg faces challenges as Facebook battles to stay relevant with a young audience. Legal troubles and shifting user dynamics heighten the stakes. The narrative highlights the clash between budding tech innovation and established social platforms.
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Peekaboo's Failed Pitch
- Evan Spiegel presented his app, Peekaboo, to venture capitalists.
- The VCs didn't understand the appeal of disappearing photos, missing the generational shift.
Generational Divide
- Spiegel recognized a generational disconnect between his peers and older investors regarding sexting.
- He believed his app addressed the need for ephemeral messaging, unlike established platforms.
The Birth of Snapchat
- Reggie Brown, concerned about the permanence of explicit photos, conceived the idea for a disappearing photo app.
- He shared the idea with Evan Spiegel, leading to the creation of Peekaboo.