Money Lab The Off-Season Game Plan
Oct 29, 2025
The discussion kicks off with a clear distinction between on-season and off-season strategies for pool-related content. Matt shares insights into weekly video production, social media processes, and a major content blitz that surprisingly had little impact on sales. They also explore innovations in printing and fulfillment, transitioning to bulk offset printing for better quality and margins. The roadmap for upcoming courses and articles is laid out, alongside thoughts on refining social media efforts and ensuring a more efficient content strategy in the future.
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Two-Season Business Rhythm
- Matt describes Swim University's clear split between an active 'on season' (April–September) and a quieter off season (October–March).
- He frames work rhythms and team roles differently depending on the season to match customer demand.
Off-Season Deep Work Example
- Steph used the off season to write the Hot Tub Handbook over five months while Matt and his brother developed social media processes.
- They split responsibilities during downtime to ship significant product updates and systems.
Switch To Bulk Printing For Better Margins
- Move from print-on-demand to bulk offset printing when margins and unit quality improve with volume.
- Use a nearby print partner and fulfillment center to reduce shipping costs and speed customer delivery.
