#432 The Next Big Thing in Cybersecurity: Insights from Sentra’s CTO Ron Reiter

Jan 23, 2025

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“Data security is not just the next big thing—it’s the foundation for the future of cybersecurity.” – Ron Reiter

In this episode of The CTO Show with Mehmet, we sit down with Ron Reiter, Co-Founder and CTO of Sentra, to explore the rapidly evolving world of cybersecurity, particularly focusing on data security. Ron shares his incredible journey as a tech entrepreneur and cybersecurity innovator. Together, we dive into how data security is transforming in the age of cloud computing, AI, and generative models.

Key Takeaways

1. Data Security is the Future: With the exponential growth of unstructured data and AI-driven models, protecting data has become a non-negotiable aspect of cybersecurity.

2. AI Brings New Challenges: As organizations rush to adopt AI, they often overlook critical data security risks, such as unauthorized data in training models.

3. Startups Need to Think Big: Ron emphasizes solving big problems in cybersecurity—ones that CISOs are willing to pay for and that can grow into long-term solutions.

What You’ll Learn

• Ron’s journey from coding at age 9 to building multimillion-dollar companies.

• Why data security is becoming the cornerstone of cybersecurity.

• Overlooked security risks in AI adoption and how to mitigate them.

• The challenges of managing unstructured data in modern enterprises.

• Emerging cybersecurity threats in the era of AI and large language models.

• Practical advice for aspiring cybersecurity entrepreneurs.

About the Guest

Ron Reiter is the Co-Founder and CTO of Sentra, a data security platform designed to help organizations protect their most critical assets. With decades of expertise in cybersecurity, cloud computing, and AI, Ron has a proven track record of solving complex challenges and building scalable solutions. Previously, Ron co-founded and sold Crosswise, a cross-device technology company, to Oracle for $50M. Today, he’s on a mission to revolutionize the way companies approach data security.

Resources Mentioned

• Sentra: www.sentra.io

• Ron Reiter’s Email: ron@sentra.io

Episode Highlights

• [00:01:00] Ron introduces himself and his journey in cybersecurity.

• [00:04:00] The founding of Sentra and why data security is the “next big thing.”

• [00:14:00] The intersection of AI and data security: overlooked risks and best practices.

• [00:26:00] How bad actors are leveraging AI for more sophisticated cyberattacks.

• [00:31:00] Striking the balance between innovation and data security in enterprises.

• [00:38:00] Advice for aspiring cybersecurity entrepreneurs: solve real, large-scale problems.