Paul Shapiro, CEO and Co-Founder Of The Better Meat Co. | Growing Business In The Meat-Alternatives Industry

Feb 14, 2022

53:06

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➡️ About The Guest⁣

Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, and the host of the Business for Good Podcast.

The company Paul co-founded and runs, The Better Meat Co., uses fermentation to turn microbes into meat within hours, creating a far more sustainable and humane method of satisfying our “meat tooth” than raising and slaughtering animals for food.

He's been interviewed by hundreds of news outlets from CNN to StarTalk Radio with Neil deGrasse Tyson as an authority on food and agriculture sustainability. He’s also published hundreds of articles in publications ranging from daily newspapers like the Washington Post to pop-sci publications like Scientific American to magazines like FORTUNE to academic journals.

➡️ Talking Points⁣

00:00 - Intro

03:10 - Paul Shapiro’s Origin Story.

07:13 - How Did Paul Start His Own Socially Responsible Business?

14:36 - What Was The Thinking Process Behind The Creation Of Paul’s Business?

17:17 - Did Paul Look For Money Or Customers First?

19:02 - The Evolution Of The Meat-Alternatives Industry.

26:54 - Which One Is The Healthiest, Analogue Or Natural Meat?

30:26 - Startup Issues Initially Faced By Paul’s Company.

32:32 - Paul’s Vision For Analogue Meat.

35:52 - Can Analogue Meat Replace Natural Meat?

38:02 - What Does Paul Address In His Podcast?