How to measure, optimize, and scale sales training programs with Ross Nibur

Ross Nibur, Director of Customer Onboarding Operations at Toast, shares insights from his extensive sales background. He reveals that a staggering 90% of sales reps forget their training within a month and presents a four-part framework to create lasting sales habits. Ross discusses the importance of aligning sales strategies with actual customer behaviors and highlights how data automation can streamline processes. He also advocates for continuous evaluation and objective metrics to optimize both enterprise and SMB sales approaches.