Social Media Marketing Talk Show Facebook Updates: Utility Messages, Partnership Ads, and More
Aug 25, 2025
Discover the latest Facebook updates that can supercharge marketing strategies. Learn about new methods to enhance the reach of reels and how a messenger update will boost customer engagement for e-commerce. Dive into the professional dashboard's improvements, including performance insights and a nifty automatic dubbing feature for Reels. Explore significant platform changes, from message tag replacements to enhanced advertising tools, all aimed at helping businesses stay compliant and thrive during holiday sales.
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Dashboard Now Prioritizes Creator Metrics
- Facebook refreshed the Professional Dashboard to surface earnings, engagement, and new metrics like view rate and retention.
- Data exports and bulk uploads are coming to simplify video management for professional accounts.
AI Translations Boost Reel Discovery
- Meta's AI Translations will automatically dub and lip-sync Reels into other languages to increase discovery.
- The rollout starts with English↔Spanish for creators with 1k+ followers and public Instagram accounts, and includes view-language breakdowns.
Localize Post-View Experience
- If you dub content into another language, localize landing pages and CTAs to avoid friction for new viewers.
- Check the language breakdowns to see which dubbed versions drive the lift.