Today, you'll hear the story of Krista Stryker, founder of 12 Minute Athlete. Krista is living a comfortable life. She's married, lives in Los Angeles, California. She’s got her own fitness app, an incredible YouTube channel. Blogs for days on healthy living and activities featuring High Intensity Interval Training (HTIT). Life is good.

Her business is doing well into the six figures and she's recently added numerous contributors to 12 Minute Athlete in a variety of capacities. But it wasn't always this way.

After college she got married, she moved overseas, where Krista dabbled in writing and took a lot at teaching English to the Dutch...who, unfortunately, she discovered and you may already know...already speak English quite well, thank you very much. Things just weren't panning out. Meanwhile, she wasn't particularly happy with her health either.

In this episode, you're going to hear about the Aha moment that turned things around and transformed her into a founder. You're going to hear how she went from personal trainer to app developer, to online course builder. You're going to hear how she struggles with what content to give away vs. what content she should charge for. And you're going to hear her future vision for 12 Minute Athlete, and how what you see on the home page and in other content will change.

This episode aired originally on May 17, 2022.

Tools/Resources in this episode:

- Chris Guillebeau’s “The $100 Startup”

Complete show notes for this episode can be found on Millo.co

Support our Episode Sponsors:

Hectic - Everything you need to start, manage, and grow your freelance business — in one place.
On Deck - Meet other founders. Build great things.
LinkedIn Jobs - Find the candidates you want to talk to, faster.
Felix Gray - Best-in-class Blue Light Glasses
Dripify - Premium learning platform for entrepreneurs.
SolidGigs - Get more freelance jobs

Freelance to Founder is made in partnership between Millo, Dripify, and The Podglomerate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

401 GID How to Turbocharge Your Productivity: An Interview with Bestselling Author Charles Duhigg