Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433
5 snips
Oct 21, 2025 October brings exciting marketing trends! Company-name personalization skyrockets B2B email open rates by over 30%. It's also time to shift your focus from Instagram posts to engaging reels, which dominate viewer reach. Learn when to strategically mention Black Friday to boost open rates. Plus, avoid common AI phrases that could be killing your content engagement. And for a laugh, tune in to hear about Kristen Bell's bizarre anniversary caption that might just blow your mind!
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Use Company Name In Subject Lines
- Test putting the recipient's company name in B2B subject lines this October to increase opens.
- Personalize subjects like “Is Acme prepared for 2026?” to drive curiosity and lift open rates.
Call Out Black Friday Early
- Start using “Black Friday” in consumer subject lines now, not mid-November or after Thanksgiving.
- Mentioning Black Friday in late October or early November can lift open rates by over 25%.
Reels Have Replaced Regular Posts
- Instagram’s algorithm and UI are prioritizing Reels and DMs over regular posts.
- Reels reach ~30% of users versus ~13–14% for photos and carousels, making them the dominant format.