The GaryVee Audio Experience How to build a lasting brand with Kevin O'Leary
Dec 21, 2020
Join Kevin O'Leary, the charismatic star of ABC's Shark Tank, as he delves into the secrets of building a lasting brand amidst challenging times. He shares insights on how businesses pivoted during the pandemic, embracing direct-to-consumer models. Discover the art of digital storytelling and how creativity can forge stronger brand connections. O'Leary also emphasizes the importance of authenticity and integrity in personal branding, explaining how honest communication can foster loyalty and trust with customers.
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Reaching Today's Customer
- Focus on capturing the attention of customers who are at home.
- Provide convenient direct-to-consumer sales and delivery options.
The Digital Pivot: New Skills Needed
- The digital landscape requires new skills and roles.
- Instead of engineers, hire storytellers, videographers, and editors to connect with your audience online.
Building a Personal Brand
- Transparency and honesty are crucial for building a strong personal brand.
- Avoid lying to customers; admit mistakes and take responsibility.