Today our special guest is Shareef Mahdavi, CEO of SM2 Strategic. Shareef's career has been focused on helping doctors be better in their chosen profession.

SM2 helps clients be better and smarter in the marketing of elective self-pay procedures. Shareef has worked with numerous medical device companies and start-ups and has advised thousands of doctors over his career. In today's interview, we discuss How and Why Doctors Should See Each Patient As A Customer.

We'll talk about why this is a challenging concept to embrace in healthcare, provide examples of where this is working and examine specifically how Doctors can "Turn their Medical Office into a Memorable Customer/Patient Experience."

A frequent speaker and author, Shareef was recognized for his work to improve the patient experience as recipient of the 2011 Experience Management Award, given annually by Experience Economy authors Pine and Gilmore in recognition of leadership in customer experience. Beginning as a management trainee at SmithKline Beckman, Shareef rose through sales and marketing roles at Allergan Humphrey (now Zeiss) and went on to lead the marketing launch at VISX, developer of the LASIK laser. He started SM2 Strategic in 2001 to help doctors and companies build demand for services and procedures where patients pay directly, broadly described as self-pay or elective healthcare.

Since then, has helped more than 50 companies and thousands of doctors. The firm's focus has expanded in recent years to include helping doctors make better financial decisions regarding daily operations as well as the future of their practices.

Resources: You can connect with Shareef Mahdavi and his firm at www.sm2strategic.com.

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