
Breaking B2B - B2B Marketing & Demand Generation Podcast
#329 How To Go PLG In 7 Days (B2B SaaS) - Natalie Marcotullio
Jun 20, 2023
27:58
► Learn how to take your company from marketing or sales led into product led growth (PLG)
✔ Natalie Marcotullio is Head of Growth @ Navattic
🎧 Have a listen to Natalie & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why should you switch to product led growth?
👉 A breakdown of how to get PLG running in a week
👉 Should SaaS websites have a live ungated interactive demo opposed to having to speak to sales?
👉 What to avoid
The discussed article regarding demo request response rates can be found here: https://www.chilipiper.com/post/b2b-buying-journey-report]
NATALIE MARCOTULLIO
★ LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/
★ Web: https://www.navattic.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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