Copywriters Podcast

The Power of Persuasion Stories

Aug 14, 2023
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ANECDOTE

Empathy Persuades at Flight Gate

  • A man at a flight gate used a story about his own job stress to empathize with a flight attendant.
  • His story persuaded her to upgrade him to first class despite a full flight.
INSIGHT

Persuasion vs Dramatic Stories

  • Persuasion stories differ from dramatic stories; they are short and focus on real-world situations.
  • Their purpose is to lead prospects closer to agreement and sales, not to entertain.
ANECDOTE

Charles Atlas vs Rocky Story

  • The Charles Atlas one-page comic strip ad famously boosted sales with a simple fighter story.
  • Meanwhile, Rocky's two-hour movie was entertainment that cost audiences money to enjoy.
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