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Podcasts are Growing Globally & 2 Other Stories
Jul 14, 2023
10:26
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Episode notes
1
Podcasting's Global Growth Isn't Slowing Down
00:00 • 6min
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2
How Repeating Ads Affect CTV Viewers, Brands and Platforms
05:48 • 5min
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Stories covered:
U.S. podcasters are attracting more international listeners
Why a ‘podcast election’ is unlikely
Ad overexposure on CTV hurts streamers as much as brands.
Quick Hits:
Will Podcast Ad Revenues Double by 2025? Not Without These Five Things
by Tom Webster.
Podcasts draw devoted audiences, but ad spending lags
by Catherine Wolf.
The Rumors of Podcasting’s Death Have Been Greatly Exaggerated...Redux
by Eric Nuzum.
Why Podcast Ad Creative is Pivotal, Now More than Ever
by Paul Riismandel.
Cracking the Code: Gen Z Engagement through Audio Advertising
by Mariam Ahmad
