Ankler Agenda

Hollywood’s New Gamble: Interactive TV Goes All In

10 snips
Jan 15, 2026
Katey Rich, an entertainment journalist and commentator at Prestige Junkie, joins to discuss the controversial integration of Polymarket at the Golden Globes. She describes the shock and outrage from attendees over the betting visuals, calling it 'incredibly tacky.' The conversation dives into the gamification of entertainment, tracing its evolution from call-in shows to today's live voting and betting. Ethical concerns about gambling in media are raised, questioning the impact on decorum and viewer engagement in the era of interactive television.
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ANECDOTE

Ankler Invitational Tennis Win

  • Elaine hosted the first Ankler Invitational tennis event with over 50 industry executives and players.
  • She reached the final and initially won a prize before recusing herself from winning at her own event.
INSIGHT

Betting Crosses Into Awards TV

  • Polymarket's Golden Globes integration signaled betting moving from sports into mainstream entertainment.
  • That placement sparked backlash but massively raised Polymarket's profile overnight.
INSIGHT

Lean-Back Audience Preference

  • Interactive TV experiments range from live voting to choose-your-own-adventure, but viewers largely prefer passive entertainment.
  • Competition voting shows still draw major engagement, unlike narrative interactivity.
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