Why Smart CEOs Use the 80/20 Rule to Improve Their Business

Aug 11, 2025

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Have you ever wondered why the 80/20 rule works in almost every aspect of life, from business to personal connections, and how you can use it to optimize your success?

The Pareto Principle, or 80/20 rule, has been around for decades, but do you really understand how deeply it impacts your business? In this episode, we explore not just the basics of 80/20, but how digging deeper into this principle can radically shift your approach to everything from customers to employees, and even your own personal life.

Learn how applying 80/20 can uncover your business's true power and profit centers.
Discover how to maximize talent and resources by focusing on the most productive elements of your team and customers.
Understand why focusing on fewer, better relationships can transform your personal and professional life.

Tune in now to discover how embracing 80/20 could be the key to unlocking exponential growth and serenity in your business.

Check out:

4:30 – Discover how the 80/20 rule impacts customer relationships and why focusing on your most profitable clients can save time and boost profits.
19:45 – Learn about the "80/20 inside the 80/20" concept and how breaking it down further can reveal hidden opportunities in your business.
35:10 – Gain insights into how the 80/20 rule applies to talent management and why doubling down on strengths, rather than weaknesses, leads to explosive growth.

About Our Guest

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and Inc. Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.

He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it's the world's largest science research award. He is co-founder of the AACR's Cancer & Evolution Working Group.

NASA's Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle was published in Harvard Business Review.