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Philly Tech Connect by Philadelphia Tech Entrepreneurs

Elevate Your LinkedIn Game with Ben Wise EP16

Feb 15, 2024
LinkedIn expert Ben Wise shares strategies on optimizing your profile, creating strategic content, engaging with the community, identifying opportunities, and staying consistent on LinkedIn. Key topics include standing out, content pillars, connecting with leads, and building meaningful connections.
23:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Optimizing LinkedIn profile is crucial for attracting leads by clearly communicating professional value.
  • Engaging with LinkedIn community and monitoring profiles for potential leads helps build relationships and visibility.

Deep dives

Optimizing LinkedIn Profiles for Lead Generation

Ensuring your LinkedIn profile clearly conveys what you do and how to do business with you is crucial for attracting leads. Having a strategy for content pillars and engagement is essential to avoid simply posting content without purpose. Viewing LinkedIn as a community and engaging with other users, responding to comments and connecting with potential leads, helps build relationships and scale impressions. Regularly monitoring connection requests, profile views, and engaging with others' content can enhance visibility and interactions on the platform.

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