One element of SEO that’s more important than ever is Brand SEO. Brand SEO, according to Ashley Liddell, should be the essence of what SEO is nowadays.
Ashley says: “Treat SEO as more of a brand-building activity.
Look beyond the traditional KPIs of visibility and towards making your brand the preferred choice in any conversation that's relevant to you.
That will make you front of mind and grow your brand awareness and brand presence.”
SEO in 2026