In this live coaching episode of The Fractional CMO Show, Casey Stanton breaks down the realities of building a thriving career as a fractional CMO—without burning out or undercharging. Casey dives deep into how to pitch your services with confidence, avoid giving away strategy for free, and structure your offers around leadership and long-term value—not short-lived tactics. Whether you’re just starting out or scaling up, this episode is a masterclass in positioning, pricing, and prospecting in today’s changing marketing landscape.
Key Topics Covered:
-Why your job isn’t to convince—it’s to qualify (and walk away if needed)
-What to say when prospects push back on pricing or ask for implementation
-How to pitch $140k/year value while selling at a fractional $3.5K/month rate
-The danger of giving away too much strategy in the sales process
-The difference between leadership, strategy, and implementation—and what you should actually be selling
-Why the market being “flooded with fractionals” doesn’t matter
-How to respond to clients asking for performance-based pay or equity
-Using variable upside (e.g. revenue share) only after hitting consistent income
-How to build freedom and scale through the CMOx model—and avoid scope creep
🌟 Take the First Step Toward Growth with CMOx 🌟
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/