The Art of Online Business How to Understand Facebook Ads Reporting For Better Results
Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.
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When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple. Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at. Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.
Here’s what I mean by that...If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).
Now when looking at your stats, focus first on the cost per click and then the click-through rate which tells you the % of people who are seeing your ad and then clicking on it. If it’s a low CPC and a good click through rate you know you’ve set up a good ad. If it’s a low click through rate, you use that information to make changes to your ad. So with that said, what’s a good CPC and CTR %?The answer to that is going to vary by industry, but as a general guideline, I’d try and get your CPC below $1 and your CTR above 1%.
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