Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#626 - Why YOU Should Be Selling on TikTok Shop

52 snips
Dec 28, 2024
Guest
Michelle Barnum-Smith
In this episode, Michelle Barnum-Smith, a leading expert on TikTok Shop, shares how sellers can thrive on this emerging marketplace. Discover the secrets behind TikTok's incredible sales potential and hear inspiring success stories. Learn how to integrate TikTok Shop with platforms like Shopify and Amazon, utilizing the 'halo effect' for increased visibility. They also address concerns about a potential TikTok ban, reassuring listeners while providing practical tips for effective content creation and the importance of community guidelines.
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ADVICE

Ignore TikTok Ban Concerns

  • Don't worry about a potential TikTok ban; the platform is still growing rapidly.
  • Focus on leveraging TikTok's expansion, as it's investing heavily in its infrastructure.
ANECDOTE

Couple's TikTok Success

  • A couple selling on Amazon did $1 million in gross sales their first year.
  • Adding TikTok Shop, they earned $2-3 million in a few months and sold 1,000 units in one day.
ANECDOTE

Sales Growth Example

  • Some sellers, starting slow, went from $13k to $75k in sales monthly after utilizing TikTok.
  • This shows how brands can quickly grow on the platform by adding TikTok as another sales channel.
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