Discover how to increase direct bookings by up to 55% with tips on building email lists, executing a 200-day funnel, and personalizing communication. Learn about StayFi's HomePage feature and Market My STR marketing platform for short-term rentals.
13:51
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Implementing a 200-day direct booking funnel can significantly increase direct bookings by targeting guests at different buyer journey stages.
Building engaged guest lists and using StayFi's new HomePage feature can enhance the booking process through local attractions and upsells.
Deep dives
Increasing Direct Bookings with Stafai
Stafai has released a new feature called Homepage that enhances the booking process through integrations with upsells and local attractions. By using Stafai, hosts can create a simplified and seamless marketing funnel that increases conversions and upsells. Building an engaged guest list is crucial, and Stafai can help lock in discounts and cultivate customer loyalty.
The 200-Day Direct Booking Funnel
Implementing a 200-day direct booking funnel can significantly increase direct bookings by targeting guests at different stages of the buyer's journey. The funnel consists of nine communications, including emails and text messages, with a gradual lengthening of intervals between each message. By being personal and value-focused, hosts can maintain a rapport with guests, introduce additional properties, and provide local recommendations to keep guests engaged and interested in booking again.
The Value of Consistent Communication
Consistently communicating with guests through the 200-day funnel is essential for increasing direct bookings. By offering value-added content, such as local restaurant recommendations and updates on new attractions, hosts can nurture guest relationships without being overly sales-oriented. It is crucial to personalize each communication and make guests feel a personal connection to the host. Implementing the 200-day funnel, whether through market my STR or other platforms, can lead to a significant boost in direct bookings.
This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.
In the episode, host Bill Faeth shares vital insights about increasing direct bookings by up to 55% and executing a 200-day direct booking funnel. He emphasizes the importance of building an email list using a platform like StayFi for guest Wi-Fi access. He discusses StayFi's new HomePage feature that assists in integrating local attractions and upsells. Furthermore, Bill gives tips on creating meaningful personalized communications with guests to nurture your relationship with them. The episode culminates with a recommendation of 'Market My STR', an all-in-one marketing platform developed specifically for short-term rentals.
00:00 Introduction and StayFi Overview
01:05 Increasing Direct Bookings by 55%
01:21 The Power of Email Lists and StayFi
02:25 The 200 Day Funnel Explained
07:04 The Importance of Personalization in Communication
08:38 The Strategy for the 200 Day Funnel
12:32 Conclusion and Sign Off
12:43 The Value of Market My STR
Watch this episode on our YouTube Channel Every Tuesday & Friday