Bill Faeth Unfiltered

Increase direct bookings by up to 55%

Feb 6, 2024

Discover how to increase direct bookings by up to 55% with tips on building email lists, executing a 200-day funnel, and personalizing communication. Learn about StayFi's HomePage feature and Market My STR marketing platform for short-term rentals.

13:51

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Episode notes

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Quick takeaways

Implementing a 200-day direct booking funnel can significantly increase direct bookings by targeting guests at different buyer journey stages.

Building engaged guest lists and using StayFi's new HomePage feature can enhance the booking process through local attractions and upsells.

Deep dives

Increasing Direct Bookings with Stafai

Stafai has released a new feature called Homepage that enhances the booking process through integrations with upsells and local attractions. By using Stafai, hosts can create a simplified and seamless marketing funnel that increases conversions and upsells. Building an engaged guest list is crucial, and Stafai can help lock in discounts and cultivate customer loyalty.

Introduction

2min

Exploring the 200 Day Funnel Strategy for Vacation Rentals

4min

Utilizing CRM and Personalized Communication for Guest Retention

2min

Strategies for Effective Guest Communication in Short-Term Rentals

6min

StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi!

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

In the episode, host Bill Faeth shares vital insights about increasing direct bookings by up to 55% and executing a 200-day direct booking funnel. He emphasizes the importance of building an email list using a platform like StayFi for guest Wi-Fi access. He discusses StayFi's new HomePage feature that assists in integrating local attractions and upsells. Furthermore, Bill gives tips on creating meaningful personalized communications with guests to nurture your relationship with them. The episode culminates with a recommendation of 'Market My STR', an all-in-one marketing platform developed specifically for short-term rentals.

00:00 Introduction and StayFi Overview

01:05 Increasing Direct Bookings by 55%

01:21 The Power of Email Lists and StayFi

02:25 The 200 Day Funnel Explained

07:04 The Importance of Personalization in Communication

08:38 The Strategy for the 200 Day Funnel

12:32 Conclusion and Sign Off

12:43 The Value of Market My STR

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