How I Tested That
Jeff Gothelf & Josh Seiden | How We Tested Training Programs
Oct 16, 2024
Jeff Gothelf, a best-selling author and co-founder of Sense and Respond Learning, joins fellow author Josh Seiden to discuss scaling their training business. They share fascinating insights on testing assumptions and balancing qualitative and quantitative success metrics. The duo emphasizes the importance of community building and effective outreach in a post-pandemic world. They also explore the excitement of navigating uncertainty in entrepreneurship, highlighting how patience and diverse perspectives are crucial for success.
34:53
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Quick takeaways
- Jeff and Josh emphasize the importance of identifying core assumptions to create targeted experiments that validate their training business model.
- They highlight the significance of community building and ongoing communication among training partners to enhance collective marketing and success efforts.
Deep dives
Building a Scalable Training Business
The focus of the discussion revolves around the efforts to scale a training business based on various bestselling books by Jeff Gotthelf and Josh Seiden. They plan to find certified training partners across different regions who can deliver their material effectively and in local languages. Their primary hypothesis explores whether they can recruit skilled trainers who will uphold the quality of their training content while also establishing their own successful training enterprises. This strategic alignment aims not only to expand the global reach of their training programs but also to generate sustainable income for these partners.
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